Our History

The Company’s management team and the key stakeholders have been involved within the telecommunications industry since 1992. Mobiles2go was founded in 1998 and entered the business market in 2002 with business SMS and premium SMS products and services. One of its key products at that time was SMX, a mobile office/email solution that required further commercialization with feature differentiation for the SME value proposition. Over the period 2003 to date the Company has worked towards this commercialization and in developing key channel partners for the market deployment of this service.

In early 2004, the business determined that to achieve its desired market penetration of SMX, it needed to also deliver a compelling mobile offering, as Mobile Office software alone was only one piece of the mobile solution. It was at this time that Mobiles2go began its planning and research of the MVNO business model and researching the best partners to deliver the required services.

In mid-2004 the business uncovered a market opportunity within the MLBS market and began researching in depth the opportunity within the Aged/Health Care Segment, which in turn led to researching the Primary School market and potential SME users of Location Based Services using de-featured mobile phones with GPS tracking.

In recent years, Mobiles2go has achieved a number of key milestones and key relationships – with a parallel period of international expansion.