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The Company’s management team and the key stakeholders have been
involved within the telecommunications industry since 1992.
Mobiles2go was founded in 1998 and entered the business market in
2002 with business SMS and premium SMS products and services. One
of its key products at that time was SMX, a mobile office/email
solution that required further commercialization with feature
differentiation for the SME value proposition. Over the period 2003
to date the Company has worked towards this commercialization and
in developing key channel partners for the market deployment of
this service.
In early 2004, the business determined that to achieve its
desired market penetration of SMX, it needed to also deliver a
compelling mobile offering, as Mobile Office software alone was
only one piece of the mobile solution. It was at this time that
Mobiles2go began its planning and research of the MVNO business
model and researching the best partners to deliver the required
services.
In mid-2004 the business uncovered a market opportunity within
the MLBS market and began researching in depth the opportunity
within the Aged/Health Care Segment, which in turn led to
researching the Primary School market and potential SME users of
Location Based Services using de-featured mobile phones with GPS
tracking.
Over the past two years in particular, Mobiles2go has
achieved a number of key milestones and key relationships to ensure
its success in the Australian market – with a parallel period of
international expansion such that mobiles2go now has its MLBS
products and operating platform in 8 countries.
Using experience gained in its Australian operations, mobiles2go
has achieved rapid uptake in international markets by:
- Founding local companies in certain countries that have local
shareholders with local expertise, management and funding; and
- Founding a centralized Operational and Licensing business that
provides MLBS products and services to third parties in countries
where a mobiles2go business is not operating directly.
For more information on mobiles2o’s operations in particular
countries, click here | 