Location-based Services

LBS defined

LBS are also known as Mobile Location-Based Services (MLBS), Mobile Positioning, LBS Services, Mobile Location Services, MLS, and Location Services. Whatever the name, LBS involve a combination of communication technology and some sort of tracking/position estimating technology such as GPS (satellites) or triangulation using mobile cell networks - all designed to most accurately determine the location of a person or physical object at a point in time.

LBS applications

There are hundreds of LBS applications. With the technology now available to locate the position of a person or object and to integrate this with some sort of information database (e.g. a vehicle/asset ID number, a mobile handset ID, user details etc), applications are limited only by the imagination. Examples include:

• Navigation guides with maps, directions
• Traffic and weather alerts
• Location triggered advertising and electronic coupons
• Movie, theatre and restaurant location and booking
• Communication and emergency services for children, aged and infirm
• Tracking and reporting for vehicles and other assets.

mobiles2go has extensive experience in the provision of LBS products and services for these latter two applications.